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Jonno Cohen
  • About + Contact
  • Work
  • Writing
    • Notes
    • Observed

On asking ‘Why?’

In which Frank Chimero makes me think about the questions we ask about our work, and that of others. 'Why' often yields far more interesting answers than 'How', and leads to work that has meaning.

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tags: Shape of Design, Process, Frank Chimero, Rationale, clients, Why, work
categories: Thought, Design business, Process
Tuesday 04.29.14
Posted by Jonno Cohen