Over the last 20 years I've managed and built design systems and teams, delivered campaigns for international brands that grew their sales and market share, helped businesses move from old school bricks-and-mortar to digital strategies that exceeded their traditional marketing, and successfully launched a brand with a paid offering in a typically free sector.
Some of my work so far has included a logo redesign, icon library redesign, website redesign, brand strategy-related projects, and building robust design systems that allow us to maintain quality and consistency as we scale up. Like most designers I’m well versed in all the industry-standard apps, from the Adobe suite to Sketch and Figma. I also spend a lot of my time in After Effects and Visual Studio Code.
Besides my design skills, I can also write, whether in HTML or mother tongue-level English and Hebrew, I'm not afraid of presenting to a crowd or taking criticism, and I can Google better than anyone I know.
When I'm not working or playing board games with my kids, you'll find me running the streets of my hometown in central Israel, practicing my knife skills in the kitchen, or nerding out over specialty coffee mechanical keyboards. If you don't already, you should follow me on Mastodon.