Having previously built a powerful network-level ad blocker, Shine adapted its technology to provide ad verification services at the intersection between mobile networks, advertisers, publishers, and consumers.
I worked on the brand identity for the new offering, Rainbow, including the website for both the B2B platform and the consumer-facing messaging.
Our guiding principles in developing the new identity were:
Initial work focused on identifying our design principles, which guided the design patterns for both the website and, eventually, the product's interface.
Cycling between over-arching concepts (design principles and patterns), low fidelity thumbnails and scamps (wireframing/architecure), and more detailed mockups, enabled us to keep an eye on the big picture while getting a good feel for how the site and the product would actually look and work.
The logo features a custom drawn wordmark. My starting point for the letterforms were the geometric sans-serif and neo-grotesk typefaces that are ubiquitous in tech start-up logos. A playful 'R-a' ligature, as well as adjustments to the stroke contrast and the letters' width, introduced a touch of humanism.