In 2013, I spent some time working with Doubleshot on expanding their brand identity. An initial series of conversations and brainstorming sessions, followed by research into the competition, locally and abroad, formed the basis of a presentation aimed at clients like office canteens and coffee shops.
We looked to emphasis this process, and their mastery of both the art and science of tea and coffee at every step along the way.
This was further developed in the design of the wholesale cartons packaging their goods for delivery. I used the box as a canvas to illustrate the process in an eye-catching design that allows the boxes to be stacked in displays. This was later used in Doubleshot's stand at a trade expo.
I also had the chance to work on various other elements for Doubleshot, from packaging their tea in jars with illustrated brewing instructions, to promotional material for events and seasonal menus.