Over the last 14 years I've managed and built design systems and teams, delivered campaigns for international brands that grew their sales and market share, helped clients move from old school bricks-and-mortar to digital strategies that exceeded their traditional marketing, and successfully launched a brand with a paid offering in a typically free sector.
Most recently, I led design at Ashford.com, a luxury watch retailer, from high converting marketing campaigns to optimised design systems that allowed us to efficiently deploy consistent assets across channels and geographical regions.
Besides my design skills, I can also write, whether in HTML or mother tongue-level English and Hebrew, I'm not afraid of presenting to a crowd or taking criticism, and I can Google better than anyone I know.
When I'm not working or playing foosball with my kids, you'll find me running the streets of Modi'in, photographing and drawing my surroundings, or nerding out over specialty coffee. If you don't already, you should follow me on Twitter.